Funeral Home Resource

Sherman Oaks, CA

Wed, 04 Apr 2012 11:31:15 GMT

Detroit

Wed, 04 Apr 2012 10:40:15 GMT

John P. Donohue Funeral Home

Thu, 29 Mar 2012 01:54:13 GMT

Brian Sullivan

Sun, 15 May 2011 17:38:14 GMT

I can't afford to see a Movie (Optimizing your Time)

Sun, 06 Mar 2011 17:21:29 GMT

I will never forget the time when a very successful friend of mine told me he could not afford to see a movie. At the time, he was making more than $.5M a year so I questioned him about this. He explained to a very young Ron Browning that it was not the cost of the movie, but the cost of him not spending the same amount of time working on his business. Since he was earning an average of $200/hr it would cost him $400 to see the movie. While I admit this is a bit extreme it gave me a better perspective on the way I spent my time.

ron

Thu, 03 Mar 2011 20:44:23 GMT

Gary Panoch Funeral Home

Tue, 15 Feb 2011 23:40:04 GMT

Funeral Home Resource relaunched our website with a beautiful new design and even more information for the families we serve. The new design is even more professional and user friendly than what we were able to do on our own. Elizabeth has been an absolute pleasure to work with and there for all of our needs. Christine and Gary Panoch

Andrew

Fri, 04 Feb 2011 23:25:55 GMT

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Taylor's Family Mortuary

Fri, 28 Jan 2011 06:13:11 GMT

Customer reception to the website has been wonderful, they absolutely love the service we offer them and are amazed when we can have a memorial webpage up and running within 15 minutes after meeting with a family.

FuneralHome.com

Fri, 28 Jan 2011 03:34:59 GMT

#1 Domain Seeks SEO

Frank E. Smith Funeral Home Leverages SEO

When Frank E. Smith Funeral Home wanted to update the #1 domain in the funeral industry, FuneralHome.com, they chose Funeral Home Resource.

Funeral Home Resource provided the Frank E. Smith Funeral Home, serving its community for over five generations, with a search-engine optimized website and premium directory listing to generate more business from the Internet.

More importantly to the owners and staff at the Funeral Home, the new website gave them the functionality to easily create Online Memorials for their clients. At first, they didn't believe this service would be of value to their clients even though they'd been told Funeral Home Resource's other clients added thousands of dollars in monthly revenue by charging $50-$150 for each Online Memorial. They were skeptical. When families began requesting the Online Memorials, the owners realized the value of this service and its potential for additional revenue generation.

Funeral Home Resource educated them that the revenue stream value of Online Memorials is matched by the Search Engine Optimization value of Online Memorials residing on their website domain, drawing attention and traffic. Each new memorial provides fresh content and relevant keywords to help their site increase its online visibility.

When Frank E. Smith Funeral Home wanted to update the #1 domain...

Almon Funeral Home

Fri, 21 Jan 2011 18:00:34 GMT

18.58% Traffic over 100 Visits

Online Memorials Drive Over 9000/mo. in Town of 23,000

Almon Funeral Home chose Funeral Home Resource for a multitude of reasons; one of them was our Online Memorial System. Charlie and Keith recognized the value of Online Memorials and integrated them as a major part of their service offering.

What great results they achieved! In a town of only 23,000, the Almon Funeral Home website has more than 9,000 visits per month on average. More importantly, 18.58% of their visitors are returning for the 100th time or more.

As a result, Almon Funeral Home has built up a valuable email list and has become THE place for Carrollton obituary news. With the easy sign-up to receive Obituary Notices and Newsletters, provided by the Funeral Home Resource website, they have accumulated a large database of names, adding tremendous value to the organization and providing an inexpensive means of marketing and branding. This frequent interaction with their community keeps them in the minds of consumers.

Angel Valley Funeral Home

Fri, 21 Jan 2011 17:59:14 GMT

Over 600 Calls in 2010

Replacing Former "Casket Provider" Website Generates over $200K in New Revenue

Angel Valley Funeral Home in Tucson, Arizona is owned by Mike Orcutt. After speaking with Funeral Home Resource and expressing his desire to generate additional business through the Internet, Mike replaced an exisiting website created by one of the most popular providers of websites with our design.

Funeral Home Resource worked with Mike to create a one-of-a-kind website that is beautiful and, more importantly, produces great results.

In the first month the website was up, Mike received 88 inquiries. Mike knows the exact number because he used a tracking phone number to accurately measure the business from the new site. Funeral Home Resource provided Mike with a brand new, never before used number and included call tracking. With the call tracking phone number in place on the website, Mike sees his results and knows exactly how much new business is driven by the new website.

Mike conservatively estimates his new Funeral Home Resource designed website has brought in over $200,000. If you doubt the potential to achieve these results, he encourages you to call him at 520.327.6341.

Savino Funeral Home in Margate, Florida is owned by a funeral director who, until 2010, never owned a funeral home. The funeral home is located in an old Italian restaurant storefront and opened in March of 2010 only a mile away from a corporate location that had been there since 1952. Some of the issues the owner faced include:

• New funeral home with no name recognition

• No existing referrals or families

• Strong, established corporate competition

Starting any new business can create challenges. The problem Savino Funeral Home and Cremation Service faced was being a brand new establishment in an industry largely defined by trusted providers. To make matters more challenging the location chosen for the new home was a long time Italian restaurant in Margate Florida. Most funeral homes have been in business for generations, have decades of community name recognition, and have an established position in the community they serve.

Creating a brand name and starting a presence in the funeral home industry can be a problem that some say can only be solved by years in business. As this case study clearly demonstrates, the answer to the brand-creation roadblock can be cleared away with the right strategy. Turning a former French restaurant into a trusted provider of funeral services was one of the problems Funeral Home Resource helped their client solve.

The Solution

Establish an online web site brand presence and web marketing strategy that enhances and compliments a newly built physical location.

• Created custom website complete with funeral home tour, staff pages, and pre-planning information

• Optimized website through search engine optimization, “SEO”

• Created premium directory listing advertising on www.funeralhomeresource.com

• Additional SEO package to optimize site visibility and increase market share

“Build it and they will come,” might work for Kevin Costner in Field of Dreams, but not in the competitive world of the funeral home industry. All homes need a physical location. Savino built a state of the art, comforting, location in Margate Florida and opened the doors in March of 2010. However, in addition to the physical location, a virtual location was needed as well. To meet this need, Funeral Home Resource executed a three-part web marketing strategy: website build, online advertising, and search engine optimization services.

During the website build, special attention was paid to the look and feel of the website to reflect the special natural beauty found in the Florida natural environment. Because the Internet is the #1 source of business besides referrals, the design of any funeral home website is critical. Why? Because one of the primary elements Google looks for when determining page rank is something called “bounce rate.” This is simply how quickly a user goes from search results “back” to Google to look at more results. Google rewards sites with a low bounce rate. The reward granted by Google is higher listings for search terms that drive business, or in the case of Savino, the search term: “Funeral Home Margate.” The entire site built by Funeral Home Resource for Savino employed the latest search engine optimized (SEO) code specifically for the key words that drive the most pre-need and at-need traffic.

Once the visitors reach the site, the user interface layout is optimized for conversion. Conversion is a simple measure of how many Website visits turn
into a “step that matters” to the business — phone calls, contact forms filled out, etc. In today’s competitive consumer environment, consumers shop on the
Internet in a manner that puts buying decision wins and losses only a click away. Savino’s site was built to defend against users leaking away. However, because nearly all users shop around for their funeral needs, Funeral Home Resource added a premium directory listing as an online advertising component. Because the directory advertisement also ranks highly in Google searches, more roads lead back to the Savino Website. And, because the site makes it easier for the user to stay on the site
long enough to look at beautiful pictures of the new home, online tributes to the deceased, and compelling copywriting, those users turn into phone calls. Funeral Home Resource provided a full service Web marketing solution to Savino Funeral Home to drive potential customers from Website surfers looking for a funeral provider into real customers for the Savino Funeral Home. The Results Savino has taken market share away from established competitors in the market place and has a flourishing new business serving the community. The Web marketing strategy delivered by Funeral Home Resource drives at need and preneed families to Savino Funeral Home.
• Brand new business is on track to do 250+ calls in year one • Site appears as the #1 listing in Google’s “natural search” results (above all competitors) under the at
need search term ‘Funeral Home Margate FL’, and appears in the #1 position for Google’s “map listings” • July 2010 received 24 new family calls • 2,600 site visits in March 2010 increased to 9000 visits in July 2010 • 50% of Website traffic sourced from search engines Within 6 months, the Savino Funeral Home is on track to do over 240 new family calls in their first year in business, appears #1 in Google ranking for the #1 at-need search term “Funeral Home Margate, FL”, and the website is helping to convert traffic into potential customers. With the assistance of Funeral Home Resource, Savino Funeral Home understood the necessity and impact a fully optimized website can have. The website tracking information, combined with a tracking phone number, allowed Savino Funeral Home to see tangible evidence that their website was not only attracting new families online but also affecting visitor’s decisions to work with Savino Funeral Home. Through in-depth analysis, Funeral Home Resource
assisted Savino Funeral Home to identify users coming to the site from various sources online and what keywords were most commonly used. This allowed Funeral Home Resource to target those keywords and increase site performance and increase market share. The results have been outstanding.

Lessons Learned

Web marketing is a crucial ingredient to gaining market share in the funeral home industry, and consumers who are in need of funeral arrangements are actively using the Internet to start the path towards buying decisions.
• Many funeral homes have the false impression that their home’s market share is completely defensible against current competitors or new market entrants.
• Ranking highly in Google is the halfway point. Never stop if you rank highly on Google, because the other half of the Web marketing winning equation is making sure your Website converts traffic to new business opportunities.
• A Great website is an investment in gaining more business, and an investment in serving the families who are now actively use the Internet. Monthly there are millions of searches for the term “Funeral Home.”
• Directory advertising on www.funeralhomeresource.com drives more business, the listing combined with a great website and sound search engine strategy can lead to big market share wins.

About Funeral Home Resource

Funeral Home Resource’s mission is to help Funeral Homes grow their market share by identifying at-need or pre-need Families through on-line marketing, and to help Funeral Homes provide better service to their Families through the Internet. The Company operates FuneralHomeResource.com, the industry’s highest quality online directory of Funeral Homes, and develops industry leading websites.

For more information about Funeral Home Resource web marketing products and services, call: 1.866.468.7968

Savino Funeral Home

Fri, 21 Jan 2011 17:38:17 GMT

0 to 240 Calls Per Year

New Home Leverages Internet to Gain Huge Market Share

Savino Funeral Home in Margate, Florida is owned by a funeral director who, until 2010, never owned a funeral home. The funeral home is located in a converted French restaurant storefront, and opened in March of 2010 only a mile away from a well-established corporate funeral home. Some of the issues the owner faced include:

• New funeral home with no name recognition

• No existing referrals or families

• Strong, established corporate competition

Starting any new business creates challenges. The largest challenge Savino Funeral Home and Cremation Service faced was competing as a brand new establishment in an industry largely defined by trusted providers. An additional challenge was the location chosen for the new home, a long time restaurant in Margate Florida. By comparison, most funeral homes have been in business for generations, have decades of community name recognition, and have an established position in the community they serve.

Some say creating a brand name and starting a presence in the funeral home industry is a problem only solved by years in business. As this case study clearly demonstrates, the brand-creation and location roadblocks are cleared with the right strategy.

The Solution

Establish an online web site brand presence and web marketing strategy that enhances and compliments a newly built physical location.

• Create a custom website complete with funeral home tour, staff pages, and pre-planning information

• Optimize the website through search engine optimization, “SEO”

• Create premium directory listing advertising on www.funeralhomeresource.com

• Additional SEO package to optimize site visibility and increase market share

Savino built a state of the art, comforting location in Margate, Florida, and opened the doors in March of 2010. However, in addition to the physical location, a virtual location was needed. “Build it and they will come,” might work for Kevin Costner in Field of Dreams, but not in the competitive world of the funeral home industry. To meet the virtual need, Funeral Home Resource executed a three-part web marketing strategy: website build, online advertising, and search engine optimization services.

During the website build, special attention was paid to the look and feel of the website to reflect the special natural beauty found in the Florida environment. Because the Internet is the #1 source of business besides referrals, the design of any funeral home website is critical. Why? Because one of the primary elements Google looks for when determining page rank is “bounce rate.” This is simply how quickly a user goes from search results “back” to Google to look at more results. Google rewards sites with low bounce rates by assigning top listings for the search terms driving business, in the case of Savino, the search term “Funeral Home Margate.” The entire site, built by Funeral Home Resource for Savino, employs the latest search engine optimized (SEO) code specifically for the key words that drive the most pre-need and at-need traffic.

Additionally, because nearly all users shop around for their funeral needs, Funeral Home Resource added an online advertising component, a premium directory listing. Because the directory advertisement also ranks highly in Google searches, more roads lead back to the Savino Website. And, because the beautiful pictures of the new home, online tributes to the deceased, and compelling copywriting increase users time on the site, those users turn into phone calls. Funeral Home Resource provided a full service Web marketing solution to Savino Funeral Home to change potential customers from Website surfers looking for a funeral provider into real customers for the Savino Funeral Home.

The Results

Savino took market share away from established competitors and has a flourishing new business serving the community. The Web marketing strategy delivered by Funeral Home Resource drives at need and preneed families to Savino Funeral Home.

• Brand new business is on track to do 250+ calls in year one
• Site appears as the #1 listing in Google’s “natural search” results (above all competitors) under the at need search term ‘Funeral Home Margate FL’, and appears in the #1 position for Google’s “map listings”
• July 2010: received 24 new family calls
• 2,600 site visits in March 2010 increased to 9000 visits in July 2010
• 50% of Website traffic sourced from search engines

Within 6 months, the Savino Funeral Home is on track to do over 240 new family calls in their first year in business, appears #1 in Google ranking for the #1 at-need search term “Funeral Home Margate, FL”, and the website helps convert traffic into potential customers. With the assistance of Funeral Home Resource, Savino Funeral Home understood the necessity of a fully optimized website and the impact it can have. The website tracking information, combined with a tracking phone number, allows Savino Funeral Home to see tangible evidence that their website not only attracts new families online, but also affects visitor’s decisions to work with Savino Funeral Home. Through in-depth analysis, Funeral Home Resource assisted Savino Funeral Home in identifying users coming to the site from various sources online and determine what keywords were most commonly used. This allowed Funeral Home Resource to target those keywords and increase both site performance and market share. The results have been outstanding.

Lessons Learned

Web marketing is a crucial ingredient in gaining market share in the funeral home industry. Consumers in need of funeral arrangements are actively using the Internet to start their path towards buying decisions.
• Many funeral homes have the false impression that their home’s market share is completely defensible against current competitors or new market entrants.
• Ranking highly in Google is the halfway point. Never stop if you rank highly on Google, because the other half of the Web marketing winning equation is making sure your Website converts traffic to new business opportunities.
• A Great website is an investment in gaining more business, and an investment in serving the families who now actively use the Internet. There are millions of searches for the term “Funeral Home” every month.
• Directory advertising on www.funeralhomeresource.com drives more business; the listing combined with a great website and sound search engine strategy leads to big market share wins.

About Funeral Home Resource

For more information about Funeral Home Resource web marketing products and services, call: 1.866.468.7968

Savino Funeral Home

Tue, 18 Jan 2011 23:54:52 GMT

We're on track to do more than 240 calls in our first year at a new location! It's absolutely amazing. Thank you Funeral Home Resource."

Angel Valley Funeral Home

Tue, 18 Jan 2011 23:53:31 GMT

I've added over 14 sales a month from my website. I've seen an increase in annual revenue of more than $200,000!

Poway-Bernardo Mortuary

Tue, 18 Jan 2011 22:25:58 GMT

Gary Panoch Funeral Home

Tue, 18 Jan 2011 22:24:10 GMT

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