Listen to Your Salesperson
Posted April 8, 2011 05:12 AM
by Ron R. Browning
Your salesperson will focus on the strengths of their product, identify what they are. This is true for any product, not just websites. Ask them to compare to their competitors, often you will learn more from the salesperson about the products than you ever could from reading all the literature. Pay special attention to claims being made. A saleperson that stretches the truth in one area is likely to do it in all areas. No product is perfect, ask your salesperson about the product weaknesses. This is a good meter to judge your salesperson by. If they are honest in divulging some of the potential flaws in their product, they are most likely being honest with everything. Trust is of tremendous importance if you're going to be trusting the success of your company, in part, to an organization.
I've seen very few Funeral Home websites or Online Marketing programs that are being run efficiently. I do know that the larger organizations are taking steps to correct this, although they are oftentimes slow to act. The internet is not like an advertisement in a local paper or Yellow Pages. You don't get great placement by paying for it. You need to work with an organization that knows how to optimize your efforts. How can you tell if the company you are speaking with can do this? Listen to the salesperson.
Any salesperson will speak to the strengths of their product with detail and accuracy. If your salesperson is going into detail about design or functionality vs. performance and metrics, you should reconsider.
It does not matter how beautiful or feature-rich your website is if it does not generate new business. Ask specific questions of your salesperson. Ask for references. Call the references.
If you look at the internet growth trends you will soon realize how crucial it is to have an effective website and online marketing plan.
At Funeral Home Resource we want our clients to come to their own decisions. No pressure, no gimmicks, no commitments. You pay monthly for our products and there is never a term commitment. If our products don't perform, you just stop. 98.1% of our clients are still with us - What does that say about how we perform?